FLEXO MARKET NEWS NOVEMBER 4th EDITION - page 4

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November 4, 2013
Flexo Market News
table, there’s no way he could have foreseen the
sweeping changes to come for the industry, nor that
the company he was launching would one-day be on
the forefront of many of the most far-reaching of
those changes, including the still fairly nascent digital
revolution.
In the early 1950s, Green realized that he had a so-
lution to a problem being experienced by one of the
largest CPG companies in the world. All he needed
now was the chance to tell someone his story.
So, with no appointment, he waited outside the
buying offices of Procter & Gamble until someone
agreed to meet with him. P&G wanted to print its
Tide logo using halftones and Green was able to cre-
ate the first halftone Tide logo printed on corrugated.
PRP won the business and has now served P&G for
60 consecutive years.
Green was servicing the P&G account for less than
a year when he addressed another need. By introduc-
ing print cards, for the first time artwork could be ap-
proved before the packaging was printed.
In the mid-1950s, Green’s two sons, Jim and Larry,
joined the growing company and helped to usher
PRP into new areas of growth as halftones on corru-
gated began to be used more successfully, particular-
ly at the dawn of the 1960s. By developing a way to
liquify rubber, which could in turn be re-hardened
for higher durometer, and the use of capped printing
plates, PRP was able make inroads in the early 1960s
into what has always been the most difficult aspect
of printing on corrugated: the elimination of fluting.
PRP is now in the third generation of the Green
family, with Larry’s son Chris now the company’s
General Manager and Jim’s daughter Kellie serving as
President.The two feel they are uniquely qualified to
Company founder Manuel Green (pictured
here, center, in 1972) was joined by his two
sons, Larry (left) and Jim who helped push PRP
into ever-expanding areas of flexo technology.
PRP Anniversary
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