nv publications N.V. Business Publications
43 Main Street
Avon By The Sea, NJ 07717
(732)502-0500
Fax: (732)502-9606
lprazych@nvpublications.com

N.V. Business Publications
540 W Frontage Rd. Suite 3124
Northfield, IL 60093-1230
(847)441-5645
Fax: (847)441-5652
advertising@nvpublications.com
Brunton Publications
1 Salisbury Office Park,
London Road
Salisbury, Wiltshire SP1 3HP
Tel: 011441722337038
publications@brunton.co.uk

NV PUBLICATIONS CLASSIFIEDS

Site Map

The Source 2014
Industry Calendar
(Click Below To View)

Get Adobe Flash player

INTERNET
DIRECTORIES
NV Publications BCN internet directorynv publications flexo internet directory


CLICK TO VIEW
The 2014
FMN Executive Outlook

 

EXPERT-BANNER2.jpg

 

 


wilkinson-pic.jpgWelcome to  'Ask The Expert'.  This page is moderated by industry consultant, Steve Wilkinson.  This page features the answers to your questions. Our visitors can also post comments to these questions/answers as well.  You can learn more about Steve's background and our 'Ask The Expert' page by Clicking Here.

 

If you have a new question to ask, just CLICK HERE to post your question.  Questions and comments will be reviewed by our staff and posted as quickly as possible.  All questions should be non-commercial in nature

As always, thanks for visiting www.nvpublications.com. 


ASK-THE-EXPERT


April 21, 2011
It seems that there is a digital revolution happening with a new on-demand technology being brought out every time you pick up a trade magazine, can it really compete with flexo and if so how worried should we be?

     It is very true that digital printing is fast gaining ground on all print processes when it comes to short run, quick turn around, on demand printing. The newest technology offers roll to toll, CMYK inkjet engines with variable droplet technology. They can print on a wide range of substrates with newer ink chemistries that have excellent adhesion, density and fade resistance. With the latest systems having dieless finishing capabilities, even the shortest of runs can be produced for a designer that is simply wanting to look at a design concept to a winemaker that may only have a few thousand bottles of wine to label.

     Variable data is even possible so that every label can be customized and with color management profiles spot color replacement is also possible. All that said to do all of this from start to finish still means very slow speeds of less than 10 feet  per minute, albeit of a high quality.

     So should we be worried? As a flexographer you may find it strange when I say not only should we not be worried but I strongly believe that we should learn to embrace it. It is a fact that for the foreseeable future runs are going to keep getting shorter and variable data is going to be demanded more and more so having a digital system either running alongside or in combination with your existing flexo system seems to me a very logical step. It is already common for many flexo presses to have in line gravure, screen, die cutting, lamination, embossing, so why not digital? So for small runs, variable data, multiple varieties and not wanting to have to buy a die, digital complete production systems would seem to be a technology that we should at least learn to understand and, where possible, incorporate into our existing flexo system. That way you will have nothing to worry about and another customer that you may be able to retain.

Add new comment

All fields are required.

*

*

*

No Comments




Archives

s

 

This Site  Created & Managed by Netincome LLC

NV PUBLICATIONS PACKAGING INDUSTRY

FLEXO MARKET NEWS  AUGUST 25TH ISSUE NOW ONLINE
CLICK TO VIEW

SPONSORED BY